• CLIENT'S COLLABORATIONS

    Sought after as an exciting collaborator, NUAIMI understands the needs of brands at both a global and a regional level. Iconic prints are only the beginning, NUAIMI appreciates the importance of brand positioning, storytelling and digital exposure. There is a romanticism in every design and product developed because sparking joy is at the heart of the NUAIMI DNA.

    WAITROSEX NUAIMI 

    Waitrose & Partners UAE unveiled the fourth chapter of its collaboration with NUAIMI: Created to add flair and function to life’s everyday moments, the new Waitrose x NUAIMI collection introduces three uniquely beautiful designs - Capri, Granada and Riviera.

  • Granada

    Quintessentiallyelegant, Granada is inspired by the timeless beauty of the pomegranate. Drawingfrom heritage gardens and its jewel-like fruit, this print adds sophisticationto every outing – from picking up fresh blooms and brunch dates to city strollsand travel adventures.

  • Riviera

    Carefree and full of colour, Riviera is a joyful pastel print that reimaginesthe iconic ‘W’ for Waitrose through NUAIMI’s expressive lens. Playful yet chic,it’s the perfect companion for weekends, beach escapes, coffee runs, or jet-settingholidays – guaranteed to lift your mood and turn heads.

  • Capri

    Bursting with personality, Capri is a sun kissed lemon print that nods to sunnyescapes and effortless charm. Whether you're heading to the market, grabbingcoffee, hitting the beach, or catching flights, this tote is designed tobrighten your day and elevate your every move.