25HOURS X NUAIMI

Sought after as an exciting collaborator, NUAIMI understands the needs of brands at both a global and a regional level. Iconic prints are only the beginning, NUAIMI appreciates the importance of brand positioning, storytelling and digital exposure. There is a romanticism in every design and product developed because sparking joy is at the heart of the NUAIMI DNA. 

25hours X NUAIMI

25hours is not afraid to shake up the industry, quirky and bold, this hotel is in a league of its own! 25hours collaborated with NUAIMI to create a signature print inspired by the iconic Monkey Bar. The collaboration was launched with a signature tote in Ocean Green and Ecru featuring the bold monkey, allowing guests to continue their 25hours journey, long after they have checked out.